Swadeshi Mela expects more than Rs. 70 lakh business

Rourkela: The 14th Swadeshi Mela, which kick-started at Bhanja Bhawan Exhibition Ground yesterday, is expected to post a business of more than Rs. 70 lakh this year. The 9-day mela, organized by the Centre for Bharatiya Marketing Development (CBMD), Rourkela, registered a turnover of Rs. 10 lakh on the second day today.

As many as 168 stalls have been put up by various industries, farmers and traders with exhibitions of their products.

A wide range of products including Swadeshi handicrafts, handlooms, terracotta, furniture, household products, fabrics and hosiery, tools, jewellery, herbal products, cottage and small industry products, carpets, pottery and interior decoration have been put on sale. Electronics brand majors including Onida, Usha, IFB, Crompton Greaves, Bajaj, Prestige, Godrej, Cookwell, Glen, Solar System, Parilion, etc., have also put up their stalls in the trade fair.

Apart from this, other stalls like NSIC, Haldiram, GITS, Grihasthi, Mother Pickles, Cycles, Agarbati, Anmol Biscuit, Ruchi, Tata Tea, Shree Khetra Masala, Emami, Dabur and Motors bikes stalls like Tata Motors, Mahindra, TVS, Hero and Bajaj. There were also stalls of insurance companies like LIC, Indian Postal Services, ICICI and SBI. Study centre stall from Focus life is also exhibited in this mela.

The organizer informed that trade fair had done a business to the tune of Rs. 70 lakh last year while this year it may cross the target with more business.

G S Prasad, Chief Executive Officer (CEO), Rourkela Steel Plant (RSP) said that such Melas provide platforms to artisans to showcase their products, apart from encouraging the medium and small-scale entrepreneurs to sell their swadeshi products.

Prasad further said on organizing this type of Mela here, it provides a platform to unemployed persons getting to self-employed thereby showcasing their different home-made products from the respective places of our country. It will be an encouraging factor for medium and small-scale entrepreneurs to stall their swadeshi products and in doing hefty business with increasing competitions among themselves.

Elaborating on the need of swadeshi products, Prasad said in these days’ people depends more on foreign goods thereby neglecting our country made products. So every year it is a good initiative undertaken by the CBMD organizers in organizing this type of Mela in Rourkela thus promoting the national economy in Bharatiya way. It helps in providing all swadeshi items at one ground with different brands which will be easier for the people of Rourkela in doing well business. 

Special attraction in this Mela is Property Mela and Road Rider (NIT) stalls.

The Swadeshi Mela was co-sponsored by Grihasti Masala, Aliva Constructions, Green India Pariwar, Su-Kam, online media partner by Getit and Courtesy by Kitchen Appliances, Uditnagar.

The entry fee on this trade fair is Rs. 2 and vehicle parking fee is Rs. 5.